Aristotle Dante McDaniel’s family has been in the Coachella Valley—primarily Palm Springs and Indio— for more than 100 years.  His parents enjoyed reading the classics. In fact, their two favorite authors were Aristotle and Dante.  Founding and running successful businesses is a skill that has been in his family for generations, and he strives every day to carry out that legacy.  He lives by the philosophy that his grandfather Jim McDaniel taught him.  You have three things: your name, your handshake, and your word.  If you break any one of those three, you shouldn’t be in business.
Aristotle served in the U.S. Army for 13 years, where he learned strict discipline and cultivated his appreciation for setting goals and achieving them consistently. He has been in sales for more than 35 years—25 of those in the Coachella Valley, working with various companies, as well as participating as a member of multiple Chambers of Commerce.  While working with Office Depot, he helped the company win the Business of the Year award multiple times with the Coachella Valley’s Greater Chamber of Commerce.  In his time off, Aristotle enjoys playing golf and finding new ways to connect with people in the Valley’s burgeoning commercial ecosystem.